BRANDING +2025
KARAI IN THE WILD
01 — WHAT WAS THE IDEA?
Take the mark off the screen and put it on things people touch.
02
THE START
Material study: black cotton, vinyl, painted concrete.
circles onlymatte vinylnight shot >
03
MAKING IT
Mockups, print tests and a lot of arguing about sticker die-cut shapes.
04
THE DESIGN
Apparel, circular stickers and exterior signage.
05
MAKE IT MOVE
Short loop of the signage lighting up at night.
06 — FINAL RESULT
Aprons, sticker sheets and concrete-wall signage for the ramen bar.
07
WHAT I LEARNED
An identity isn't finished until you've seen it dirty.
LET'S TALK →or go find another project ✦