PACKAGING ✦2024
MILKY MIST YOGURT
01 — WHAT WAS THE IDEA?
Make the strawberry the hero and everything else get out of the way.
02
THE START
Shelf audit of the dairy aisle. Everything was pastel and shy, so loud became the strategy.
fruit firstlegal panel = gridloud in a quiet aisle
03
MAKING IT
Layout experiments for the mandatory information panel — the real design problem was the ingredients list.
04
THE DESIGN
Full cup wrap, lid and the range colour system.
05
MAKE IT MOVE
Packaging reveal loop: the wrap unrolls around the cup.
06 — FINAL RESULT
Fruit yogurt packaging redesign — fruit-first, loud, shelf-ready.
07
WHAT I LEARNED
Constraints from food regulation made the layout better, not worse. The legal panel became a design element.
LET'S TALK →or go find another project ✦